Notes from 'Cyberpop - Digital Lifestyles and Commodity Culture' By Sidney Eve Matrix.
It seems as though in advertising, Sony tend to use black people using technology for fun purposes to try and sell the product. I have never noticed this myself in terms of advertising, I feel it's very stereotypical in the market to do that, but stereotypes are used around the media all the time. The reason being is the 'Over representation of the white men in the world of finance' because white men appear to be more serious and wealthy without us really thinking about it.
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