Music Videos and Lyrics

After reading: 'Culture, Technology & Creativity'
I decided to look into visual relationships between lyrics and their music videos.

http://www.slideshare.net/Jaredtw95/the-relationship-between-the-lyrics-music-and-video
I looked on this website after a simple google search.

My information collected is as follows:
There were scenes picked out and represented quite in literal terms, 'there you were and the floor was empty..' Usually visuals of a dance floor comes to mind. So what was used was a dance floor and spotlight for the setting of this part of the scene.
Another line was represented less literally with the past tense being used, the guy watches back video clips and tears up photos to represent seeing the old trust which juxtapositions the new hate shown through the photo tearing.
The music/genre is linked through themes and clothing worn. The lyrics are viewed as 'emo' but the music is more 'indie'. So casual clothes and general footage portray the 'indie' side of this. But the skinny jeans and shown story lines portray the 'emo' side of it.


My next step is to ask people what type of memories music brings them, so that I can think of ways to link/represent through a visual context.